Creating Effective Title Tags

To give you an idea, when 72 well-known SEOs voted on what they believed were the most important ranking factors in Google’s algorithm, the majority of them said that a page’s title tag was the most important attribute.

Do keep in mind, however, that a title tag for any given page must directly correspond to that page’s content. You may have five different keyword categories and a unique site page (or section) dedicated to each, so be sure to align a page’s title tag content with its actual visible content as well.

Here are some tips on writing effective title tags:

1. Place your keywords at the beginning of the title tag.

2. Limit the title length to 65 characters (including spaces).

3. Incorporate keyword phrases.

4. Target longer phrases if they are relevant.

5. Use a divider When splitting up the brand from the descriptive, options include the pipe, dash or comma.

6. Focus on click-through and conversion rates

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