SEOmoz conducted a survey of leading SEOs to determine what these SEOs thought were the most important ranking factors. Here is a high-level summary of the top nine results: • Keyword use in title tag • Anchor text of inbound link • Global link authority of site • Age of site • Link popularity within the site’s internal link structure • Topical relevance of inbound links • Link popularity of site in topical community • Keyword use in body text • Global link popularity of sites that link to the site
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