11 Tips on Picking Right Keywords
It's extremely important to have a set of right keywords inserted into your web
pages. Here are 11 tips that help you pick the best keywords:
1. Produce a list of key one- to three-word phrases that describe your products/services.
2. Spend some time coming up with synonyms that your potential customers might use
for those products and services. Use a thesaurus to help you with this process.
3. Create a taxonomy of all the areas of focus in your industry.
It can be helpful to imagine creating a directory for all the people, projects,
ideas, and companies connected to your site. You can also look at sites that are
leaders in the industry and study their site hierarchy as a way to start your thinking
about a taxonomy.
4. Broaden your list by thinking of higher-level terms of which your products or
services are a subset.
5. Review your existing site, and extract what appear to be key phrases from your
site.
6. Review industry association and/or media sites to see what phrases they use to
discuss your topic area.
7. List all your various brand terms.
8. List all your products. If your site has a massive number of products, consider
stepping back a level (or two) and listing the categories and subcategories.
9. Have your team step back and imagine they are a potential customer, and ask them
what they would type into a search engine if they were looking for something similar
to your product or service.
10. Supplement this by asking some people outside your business what they would
search for, preferably people who are not directly associated with the company.
11. Use your web analytics tool to see what terms people are already using to come
to your site.
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